Marketing for travel blog.
• Content marketing initiatives to drive traffic, engagement, leads, to increase traffic on the blog.
• Social media marketing: Support/ manage social media campaigns with Twitter, Facebook, LinkedIn, Instagram, YouTube, ….
• Facilitate improvement of content our audience is looking for.
o Content for sharing articles/ posts on external media/ social platforms.
o Short description/ Punch lines while sharing on social media for better outreach
• Measurement and optimization of the initiatives will be required on a regular and ongoing basis. (No. of hits website is getting based on your efforts)
• Pitch for resort reviews/ hotel reviews/ festival invitations/ paid product reviews
• Writing article for the blog: One per month
o Destination pictures will be provided by us
o If you have traveled to some destination and want to write the article. You can write the article, provided you have the ownership of pictures. And pictures should not have been posted elsewhere.
• Editorial requirements include SEO activities. (Gradual process)
• Coordinate with website designers: In case you advise improvement in the website design/ layout and if external agency services are required
For article writing –please share your written article, else share some write-up (200 words) on any offbeat destination based of your choice. Please avoid regular destinations like Delhi/ Mumbai/ Bangalore, likewise and generic topics like 5 places to visit in any place.
This is a Part - Time requirement.