Build a website as a blog with its DB

Design a website based like a blog design and its functioning (data base) in the spirit of a website named below. The pilosophy of this website is to give ebook against emails or to let emails to get a newsletter or by sending message already prepared on Facebook or Twitter. In the attached file, you have the first text and the first ebook. My ebook can be download only if user let his email or send a message on Facebook or twitter. The website I need you understand what I'm waiting is [login to view URL] This must not be a paste but you have to integrate the spirit of this very pure design. You have to propose me some improvements about this example.