Visual merchandisers are in charge of creating attractive visual displays in retail outlets. These guys make shops look the way they do, using their creativity to enhance the aesthetic appeal of window displays, walkways, counters and in-store displays.
The main objective of visual merchandising is to increase sales and buyer attention, capitalising on the human tendency to ‘window-shop’. Displays are frequently changed to promote new product launches and reflect festive or seasonal themes, such as Christmas, spring or summer.
Most visual merchandisers are employed by retail chains and large department stores, such as Marks & Spencer, Topshop and Harrods. Some are employed by agencies that provide contract services to various clients who do not have an in-house team. Other employers include promotions and event management companies. Our jobs board has a list of visual merchandiser jobs at a number of companies.
If you enter this profession, you’ll be creating sketches of visual displays based on the requirements set by your client’s store management department. Once these preliminary designs have been approved, you’ll be finalising the design and creating detailed floor plans. Following this design process, you’ll be sourcing the necessary props, materials and accessories required to bring the designs to life.
Sometimes you may be responsible for actively setting up the displays, but other times you will simply be supervising the staff tasked with turning your creative designs into a reality. Furthermore, you’ll be working to ensure the uniformity of displays across multiple store locations.
Throughout all these processes, you will frequently be liaising with other retail professionals, such as buyers, marketing executives and retail merchandisers, to make sure each and every store has the right visual impact.
3 freelancer menawar pada rata-rata $6/jam untuk pekerjaan ini
Hi, I will work as per your project description. I will start working right now. I want to show you sample. I am waiting for your response to show you sample and to discuss more about the project. Thanks