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Need a simple explainer/case study video (under 90 seconds) for my One Show Young Ones entry. The Brief: Take a stance on kids & technology My Idea: Imagine a daily life in which your faculty of speech is taken away. Explaining that you are hungry, tired, or in pain, is now as beyond your powers as a chatting with a friend. This is a reality for children with non-verbal autism. Luckily, there is technology to help these children communicate there needs, wants, and feelings. However, it is very expensive. But with the benevolent help of Apple, we will be able to donate this technology to children in need. Proloquo2go ($200) is an award-winning Augmentative and Alternative communication (AAC) app that gives a voice to non-verbal autistic children who can’t speak. So, with this campaign I hope to raise awareness of non-verbal autism while helping to improve quality of life for nonverbal individuals. Step 1: On World National Autism Day, Apple will host an event to raise awareness for non-verbal autism. Step 2: Upon purchase, customers will be asked if they would take a vow of digital silence for the cause. Step 3: If they agree, they will be asked to tweet why they joined the cause using the hashtag #MuteMyMedia. Step 4: Upon Tweeting, their account will be automatically “muted”, and 1 free download of Proloquo2Go will be available on the app store. Please let me know if you are interested in collaborating. Best, Michelle John