consult on google advertising types

I just placed an ad on Google in the starter plan. I'm not sure how much they are charging me per click or impression. I need to know and you to tell me. I don't know what I would get if I upgraded to the next plan which is free to upgrade to, but which you cannot return from to the starter plan. I need you to tell me what I would get in the upgraded plan. I want my ad to be viewable in the "more sponsored links" section along with other software of my kind I'm [login to view URL] now it is not. I need you to tell me how to get my site into the 'more sponsored links' sections. Plus I need link exchanges with other software similar but not the same as mine and other web sites related to basketball. And I would need you to put these links on my site in the "Other Links" page ([login to view URL]). I want at least 15 link exchanges with basketball related sites. If you can get my product into an online store(s), that would be great. ## Deliverables You are to setup my google account beyond its current state in the starter package or standard package such that my site gets listed in the 'sponsored links' section with other software and web sites related to mine. My google account is to be setup with the standard package and my web site is to be modified if necessary to be used with google advertising. Keywords are to be found which are optimal and my web site is to be listed with other software the same kind as mine in the 'sponsored links' section of search results for 'basketball software' and 'basketball stats' and 'basketball stat software' and 'basketball statistics' and 'basketball statistics software' and any other keywords which might be relevant for my site. Detailed and step-by-step instructions and explanations of what I would need to do to maintain my site's performance on google advertising after you have set it up. Detailed explanation and step-by-step instructions of what you have done to setup my google advertising account and my web page for google advertising. 1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done. 2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables): a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment. b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request. 3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). ## Platform windows