Help me with Marketing
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This is for a online food ordering website. I need marketing done for the new year.
Need to get more people buying and ordering so you need to come up with something clever.
You have a current menu to work with for ideas for your marketing.
Ideally the goal is to get people to sign up to direct debit to have set ordering weekly. You will need to come up with a marketing tactic to get people to sign up to automatic debiting for orders for the year.
It would be advantageous to have it integrated into a website and app. Let me know if you can do this or not.
You will need to come up with email marketing to bulk email out to customers. A few different emails to get people interested. Must use good proper English language.
You will need to come up with an incentive for people to buy every order day (free meal etc), Find a few marketing ideas to make people want to buy every week or every order day. 2 different points to look at. Weekly orders or every day ordering.
Start a competition for customers to suggest what should be on the menu. Children can suggest what they want to see in the future. So you need to come up with a competition to get people involved.
1. Come up with Meal Deals using current menu. Goal is to increase the minimum spend per order. (Healthy Meal Deal, Hot Meal Deal, Thor Meal Deal etc)
2. Bulk email marketing. A few different ones to keep people interested. Set up a Mail Chimp account?
3. Direct Debit weekly lunch order form for 2017. ( A form similar has been attached. You will need to modify it to suit the business)
[url removed, login to view] system for people ordering weekly.
You are the marketing expert so you can come up with other ideas also but this is the starting line of what I was looking at plus your ideas to make it better.
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