No matter what your budget or how little time you have, you can reach new customers and grow your business using Google's online advertising program. With AdWords, you can choose where your ad appears, set a budget that's comfortable for you (there's no minimum spending commitment), and easily measure the impact of your ad.
Benefits :-
o The volume of research is important or not, for you it does not matter. Because you can choose the daily budget, if you have chosen keywords that generate high traffic, you only pay the amount fixed in advance. You have no surprises at the end of the month, which allows you to manage, euro for euro, your promotion budget.
o You can get your first visitors very quickly after setting up your campaign and write your first ad. This saves you wait weeks to see the results of your various tests.
o Unlike SEO takes time, but especially that requires good technical knowledge, Adwords is relatively easy once you have mastered the basics.
o As long as you pay and you optimize your ads, you will always be present on the results pages or sites selected. This lets you get on a daily targeted traffic to your sites.
o Plus you can test your ads for better and cheaper you pay your clicks. This will allow you to get more traffic for exactly the same budget.
The benefits are numerous, but there are, nevertheless, some drawbacks.
o Some wise guys can click on your ad, which is present on their site to earn money. Fortunately, Google does important work to prevent this type of problem. This is especially true if you add your ads on the content network.
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