Conduct SEO Research and Develop an SEO plan

Hi there, I need help to improve a client’s website rankings in Google and other search engines, so that they not only get more visitors to their site but also get more relevant visitors who need the services my client offers. Currently the website ranks outside the Top 10 for all their major keywords and we want to see this improve to the point where we’re getting number 1 – number 5 rankings. Initially, I am looking for a freelancer to undertake a relatively small project of two parts: - First, I need someone to analyse the current on-site and off-site SEO, look at what major competitors are doing, research keywords and look at any other relevant data (external links, etc). This will result in a report on your findings. - Second, I need someone to develop an SEO plan to improve my client's website rankings, based in part on your findings from the previous point. This comprehensive SEO plan is likely to include a mix of activities to improve SEO, including on-site improvements, a blog, link building, social media, etc, however we are open to suggestions. In your quote, please provide me with some details such as: - The types of activities you think my client should consider to improve their rankings (they are a business 2 business drug testing services provider). - If you can help implement the SEO plan once it’s approved (while it’s not part of this project I will be looking for support to implement the plan on a monthly basis). - How long it will take to improve rankings. - Your thoughts on approximate monthly costs to undertake the SEO activities (based on you doing the work). Please provide some example of similar work you’ve done and the success you have had at improving other business’ search engine rankings. Cheers, Paul.