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Project Java

Objective

Design a 473ml aluminum can for our new brand that is highly appealing (looks indulgent), communicates what the product is (Creamy coffee drink with rum), Stands out from the rest.

Background

The RTD beverage or adult refreshment category is constantly being bombarded by an endless number of flavour innovations (examples: Hey Yall Fruit mixes, Palm Bay Citrus combinations, Twisted Tea mix, Mike's Hard Root Beers, etc)

When we quickly look at this innovation trends we see a clear influence coming from other packaged and non packaged products (Soft drink, Tea blends, JugoJuice mixes, Starbuck Frappuccinos, etc)

When we take at a closer look at the package product segment, we see a strong trend coming from the Coffee houses into the supermarkets.

The increase innovation of products like Frappuccino®, Illy® or TimHortons® in grocery stores to target this millennial poses an opportunity to bring this trend to the adult ready to drink category. We want to be one of the first to bring this coffee trend, as an indulgent frappuccino creamy drink with a bit of rum.

Target

It is clear that our young millennial target is different to the consumer we use to have. This is a consumer that driven mainly by unique alternatives and willingness to pay for differentiation.

They are more open to explore different flavours and require a wider array of products to cover his/her current need states.

Need state: relax and enjoy.

21 to 30 Young more female skewed. (don't exclude males)

Keahlian Desain 3D, Pembuatan 3D, Desain Grafis, Desain Logo, Desain Produk

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Tentang Pemberi kerja:
( 0 ulasan ) Surrey, Canada

ID Proyek: #11717028

Diberikan kepada:

J2CreativeGroup

Hello! The Artwork would be available in Vector format : Illustrator (versions 5, 6, CC), PDF, EPS and Bitmap: JPEG, PNG (Transparent background). Please, check our profile... any question don't hesitate to send me a p Lagi

$400 CAD dalam 7 hari
(59 Ulasan)
6.6

8 freelancer menawar pada rata-rata $259 untuk pekerjaan ini

descomgroup

Lets design 473ml aluminum putting some hot, chocolaty, smoky and creamy touch. I have read your project brief in details and good to start immediately. I will deliver: - 5 Initial Design Concepts as first d Lagi

$145 CAD dalam 3 hari
(270 Ulasan)
7.1
ctaborda

Hello, I Have an experience of 5 years, Am going to meet on quality, efficiency and in time your project, to contact me for more info

$250 CAD dalam 3 hari
(102 Ulasan)
6.6
$164 CAD dalam 3 hari
(41 Ulasan)
6.5
eliasbelisario

[url removed, login to view] [url removed, login to view] [url removed, login to view] https:// Lagi

$117 CAD dalam 3 hari
(63 Ulasan)
6.4
klikrz

Similar work done previously: [url removed, login to view] -Sumit (Invited by Agustina, your project assistant)

$235 CAD dalam 5 hari
(79 Ulasan)
6.1
ahmedhamdypop

Dear Sir, This is Ahmed Hamdy an Industrial design engineer, I have been working in product design for the past 8 years. I have a lot of products in the market right now. I'm working now as Teaching Lagi

$264 CAD dalam 4 hari
(39 Ulasan)
5.6
johnnymadrigal

Hello, My name is Jonatha R. Madrigal R., I am a 3D Specialist,I have been working with visualization for the last three years. I have completed over 30 International Projects for companies in Canada, The United States Lagi

$500 CAD dalam 10 hari
(23 Ulasan)
4.9