Go Cool is healthy lifestyle drink primarily made of yogurt and milk with different natural ingredients as flavors. There are few flavored milks available in Australia. They will be the direct competitors. However, Go Cool brand will be different as it is not simply flavored milk. Branding should have colors similar to Milk / Yogurt brands. Branding should represent freshness, authenticity, lifestyle drink while maintaining the impression of a day to day drink that can be consumed anytime by all age group.