The idea behind the business name Infinervet is the combination of two words - infinity and veterinary - meaning there are infinite solutions to our problems and her company is always looking for alternatives within the realms of science, i.e. validated by research, tested safely, products that are effective, etc.
For Infinervet, I would like to keep the logo very simple and stylish; regal. Colours would be either black/white or metallics, i.e. gold, silver, bronze, platinum, etc. I also really love textures and raw type materials - leather, horse hair, etc. A good design concept is a phoenix rising from the ashes - which I'd like to integrate with a horse, rather than a bird
My product Gritbix is currently used within veterinary practices to flush horses with sand colic. When horses are fed on surfaces other than pasture, i.e. concrete, sand, grit, etc. they can ingest sand, dirt, dust, etc. which gradually builds up in their gut. The consequence is they can become very sick with what's called sand colic and die as a result.
Gritbix flushes a horse of all foreign matter in a process that takes six days. So, they essentially are 'shitting sand', but this product saves their life. In launching Gritbix, I want to take this product to the end user - the horse owner - to actually prevent this build up from happening in the first place. Gritbix is a highly palatable bar that can be hand fed as part of a horse owner's daily routine to prevent sand colic from occurring. We're essentially talking about horse shit, so our branding needs to have the opposite effect, be clean, classy, etc.
For Gritbix logo, I would like to use those desert colours - burnt oranges, reds, yellows, ocres, etc. Again, I love simplicity, so this second logo needs to be a very strong, but simple, design concept. I have some ideas based on a photo i recently took.
1. Integrate the G in Gritbix with a horse shape - refer to the photo of Ellie attached
2. Use this artistic/silhouette horse shape above the word Gritbix, instead of replacing the G
The font we have currently used for Gritbix is Century Gothic
Also, I've attached a few example logos to give you a feel for my vision.
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