Hi,
Thanks for inviting me to bid on your project.
The example website is based on WordPress. So, I'd base your website on WordPress as well. I'd create a custom theme for your site that is responsive for mobile devices. The design will be clean, modern, and professional.
The example site uses a few different plug-ins: namely, a social locker, image slider, pay to download form. I'd work with you to ensure this functionality is integrated into your site the way you want. It could be very similar to the example site or I can make some layout changes as well.
Have a look at my feedback and portfolio so you'll know you can accept my bid with confidence. You mentioned you didn't want to see a list of websites I worked on, so I'll provide them at your request - just let me know.
Thanks.