Rooter - Its an online retail Sports Merchandise seller. We sell official jerseys and collectibles of various teams (Football, Cricket, Hockey, etc).
In long run the company wants to move from Online seller to Brick and mortar stores. Also it would manufacture its own line of clothes.
The logo should be very sporty, should go by the name (Rooter - a sports enthusiast). Should be small (Likes of Nike, Addidas or Puma). The brand logo will also be printed on the T shirts in future.