Hi,
I have over 16 years of experience & have handled multi-product & multi-segment AdWords. I am Google AdWords Certified Professional & also hold a Level 2 Google AdWords certification from Freelancer.
AdWords Setup Methodology:
1. Keyword research - specific to each product, category, location.
2. Structure campaign into specific types, ad groups & ads
3. Advice web-development-team on specific landing pages for each of the ad groups or campaigns.
4. Generate codes for conversion tracking and get it placed with the help of web-development team.
5. Run trials to fine-tune the conversion process & rates including ROI calculation
6. Fine-tune based on insights & expand campaigns.
What is not included:
Landing page development - I will be giving your team inputs on keywords/content and sketches / wireframes for landing pages that need to be developed in html at client end.
Would love an opportunity to talk / discuss the requirements in detail & explain my exposure, experience and skills - the value that I can bring to the assignment. Look forward to that discussion.
Regards,
Subash