develop a marketing plan for a new, fictional flip-flop brand that will be launched in the UAE
Anggaran $10-30 USD
the project is to develop a marketing plan for a new, fictional flip-flop brand that will be launched in the UAE. Students will need to analyse the various environments (external, competitor and consumer) that relate to the flip-flop market and based on this analysis, develop an appropriate marketing strategy for their new flip-flop brand based on concepts covered in the course.
Executive Summary
1. External Environmental Analysis
Demographic Environment
Economic Environment
Cultural Environment
Political Environment
Technological Environment
Natural Environment
2. Competitor Analysis
Direct and Indirect Competitors
Competitor Analysis Table
Competitive Positions
Competitive Objectives (market share etc)
Competitive Strategy
3. Consumer Behavior
Needs Analysis
Do consumers seek to fulfill rational, emotional, symbolic or social needs with this product?
Decision Making Process Analysis
What does the consumer do in each of the stages of the decision making process?
Include any internal or external consumer behavior variables affecting the process.
Types of Decision Making
4. Segmentation, Targeting and Positioning
Provide a short description of the product market
Identify the different segments within the market and describe them using relevant
segmentation dimensions
Describe your chosen target market(s), objectives and strategy
Describe your positioning strategy
Provide a perceptual map
5. Product Strategy
Product Objectives
Product Mix
What type of consumer product are you producing and where is it on the product lifecycle?
Specify the core, actual and augmented product.
Outline any product or brand development strategies
6. Distribution strategy
Distribution Objectives
Explain your distribution channel.
Is it direct or indirect? Who are the channel members? How are marketing functions shared?
Is there a vertical marketing system? Is there potential for any channel conflict (what type)?
What numbers of marketing intermediaries will you use? Who are they? Where are they located? Do you need a reverse channel?
7. Pricing strategy
Pricing Objectives
Detail the price.
Are you using value-based or cost-based pricing?
Demand and Price Sensitivity
New Product Pricing Strategies
Product Mix Pricing
Price-Adjustment Strategies
8. Marketing Communications strategy
Marketing Communications Objectives
Promotion Mix
What mix of advertising, personal selling, sales promotion, sponsorship, direct response marketing, public relations/publicity will you use?
Is it push and pull?
Develop examples of your communications with reference to the Six-steps of Communication Effectiveness
9. Customer Relationship Activities
Customer Relationship Objectives
Service activities, handling of complaints, staff issues (training, empowerment ...) Relationship Activities
What will you do to keep customers and create loyalty?
How will you manage different customer relationship groups?
Will you use database management?
10. References
at least 6
I just need number 1,2&3
External Environmental Analysis, Competitor Analysis & Consumer Behavior..
each one of thses three have to be in 2 pages
Notes on Assessment
1-You will submit it to the SafeAssignment area provided. The plagiarism detection software will compare your assignment with your classmates’ assignments, previous year’s assignments and search the Internet and electronic journal databases for instances of plagiarism. Reports containing plagiarism will be awarded zero.
2-When preparing the group marketing plans it is important to draw on research to support your critical analysis. It is essential that your research is referenced. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism. You are asked to use APA referencing style referencing where necessary and to link each reference to the reference page.
17 freelancer menawar pada rata-rata $113 untuk pekerjaan ini
Greetings... I have done M.S and currently enrolled in PhD program. I am well versed with all parameters of research and academic writing. In addition, I have access of worlds' largest databases such as EBSCOhost, Oxfo Lagi
Hi there, I am a software engineer(MSc IT) and an experienced academic writer with excellent research skills. I can assure you gilt-edged quality and plagiarism free work. I have worked on multiple academic Lagi
I am a professional full time academic research writer fully proficient in HARVARD, APA, MLA, Chicago and Oxford writing styles. I am competent in writing dissertations, thesis, reports, case studies, personal developm Lagi
Hi I am Monica I have read your project details.I will make an effective marketing plan for flip-flop brand for launch in UAE.I can share my marketing plans samples with [url removed, login to view] message me for more details
I am MBA from the Middlesex University and worked five years as a research analyst in different multinational companies. In addition to that, I have written several Assignments, Essays, Thesis, Dissertations and Report Lagi
Hello It will be my pleasure to work on your project.I completely understand your requirement and i am well conversant in that area. kindly consider my bid. .Trust me and you will not regret it.
Hello, I can perfectly execute this task. I have wide experience in business as well as academic writing. Do let me know if we can work together.
Hello, how are you doing today? Click on that__CHAT__button below so that I can ask a few questions concerning your project. I have read all the provided instructions and I am the right person to work on this task. I p Lagi
HELLO, I am interested to complete your project. Your work will be completed on time. I will deliver quality work with diligence. Your work will be completed according to your instructions. Please do not hesitate Lagi
Good Day ! Dear Sir , Ma’am , I take the opportunity to inform you that I have worked in various cross cultural environments . I can deliver the required results with commitment within the desired timeframe . I h Lagi
i have profound experience in Marketing and some free time within next week. I also studied at MBA recently, so I do believe that it is the right mix for making this job fast with a good quality.