Please create a brief marketing plan for sales of Geomembranes, Geotextiles and Enclosure Products to Contractors. The contractors we normally sell to are:
Industrial
Commercial Construction
Mining
Transportation
Oil & Gas
Please keep in mind we have existing database of contractors in all of the above mentioned sectors. The Marketing Plan needs to include the following:
**1) ** **Situational Assessment**
Approximately 2 - 3 paragraphs outlining the current situation of the contractor market
**2) ** **Promotional Strategy**
A strategy for promoting Geomembranes and Geotextiles to Canadian and US contractors utilizing databases with an approximate budget of $30,000. Please include a rough 1 year implementation schedule.
**3) ** **Competitor Analysis**
List top 3 Layfield competitor's and their core competency, location / reach and dominance for each of the five regions of Alberta, British Columbia, Ontario, California and Washington State.
The marketing plan needs to be delivered in a Microsoft word file.