Academic Writing Essay , Applied business research problem or opportunity

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Deskripsi Proyek

Abstract/Executive Summary – summarises the main points of the

research essay (150-200 words)

Introduction – descriptive introduction of your essay (set the scene for the

reader including the rationale and purpose of this study. State (or re-state)

the aim and objectives of the topic you chose. Define the aim and research

questions/objectives and/or hypotheses.

Literature Review - critical review of books, academic papers, practitioner

articles, and other reporting materials for your area of study. You should

compare and contrast the literature (compare – look for similarities, contrast

look for differences), and then provide a synthesis of the literature (a

synthesis brings together a combination of concepts/ideas).

Research Methodology– do clearly describe the methodology you have

followed to undertake research. State the methods you used to collect data

and include a consideration of the concepts and theories, which underlie the


Presentation of results and discussion– present any results, evaluations,

and findings. State how you have addressed the research questions and/or

hypotheses. Consider the essay overall and highlight the main factors (link to

literature and findings where possible)

Conclusion – summarise all that you have written about and highlight the

main points and central argument/s for the reader.

References - Use the Harvard referencing system for all citations and


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