Academic Writing
£20-250 GBP
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DETAILS OF THE ASSESSMENT
Module Title Emerging Technologies
Assessment Title Sony’s Innovation Program (Report 1600 words ±
10% Excluding ToC & Full References)
Individual/Group Individual
Weighting 50%
Latest Hand in Date Sunday 20 March 2016 (Time: 23:59)
Learning Outcomes
Assessed
LO1, LO2
Case Study
“Sony Corp. is set to unveil the first device from an internal venture-capital competition aimed at
fostering more innovation, according to a person familiar with the matter.
The device is a hub for smart home automation, which could control temperature and appliances
remotely, said the person, asking not to be named because the details are private. The device will
go on sale next month with an online campaign seeking pre-orders and financing, the person said.
Chief Executive Officer Kazuo Hirai has been working to revive innovation at the company that
created the Walkman and Trinitron televisions before competition from Apple Inc. and Samsung
Electronics Co. led to record losses. He started the Seed Acceleration Program in 2014 to let any
employee pitch ideas for venture backing, drawing 187 applications in the first round of auditions a
year ago.
Would-be entrepreneurs work in teams of as many as five and can include outsiders, facing off
every three months, according to an internal newsletter published in July. They go through
auditions, incubation and implementation stages, and meet with Hirai to test prototypes and get
feedback. The final product could fall under an existing division or become an independent
company.
Though Sony has funded other new products through internal start-up programs in the past, the
smart home hub is the first poised to come out from the competitive program, the person said. In
addition to money put in by Sony, the device will be financed through an online crowdfunding
campaign for contributions, aimed at helping pay initial costs, jumpstarting production and
attracting a community of developers, the person said.” (Alpeyev & Huang, 2015)
Case Study Source:
Alpeyev, P. & Huang, G., 2015. First Product From Sony's New Innovation Program Is
Coming Next Month. [Online]
Available at: [login to view URL]
[Accessed 30 October 2015].
Your final submission is ONE structured report (1600 words ±10% -excluding full
bibliography and ToC) which encompasses the following sections; nevertheless both
sections are interrelated.
Literature review:
4
Critically appraise and review at least 8 peer-reviewed journal papers and evaluate the
methods and reasons that motivate companies to innovate (please check the marking
scheme for the literature review criteria). You would need to cross refer to companies’
operations and strategies. Your review should not only be a journal entry but instead would
require reflecting your in-depth thoughts. Your literature review does not necessarily require
to be tailored to the SONY case study, however you can still use SONY as one of the
examples that you would give in your literature review.
Note: This segment intends to assess learning outcome 1
Appraising a case study: SONY’s Innovation Program
Critically assess the role of technology in SONY’s operations, and evaluate the advantages
and drawbacks that the company may run into by incorporating innovation in its business.
Assessing the role of technology can have two dimensions. One can be a discussion on
how SONY would use technology for its activities. Secondly, your discussions can contain
elaborations on how innovation and new technologies would support a wide range of
SONY’s business models.
Note: This section intends to assess learning outcome 2
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