Snapchat is a multimedia messaging app originally created by Evan Spiegel, Bobby Murphy and Reggie Brown. It provides quick, short-lived contact via pictures, videos and text that appeals to a wide range of people and purposes. The private nature of the app originally made it perfect for discreet individual picture messaging but now the stories function makes it possible to share snapshots instantly with a large audience.

For businesses, the discover function is great for marketing, as it shows a range of ad-supported short-form content. Additionally, in 2017 Snapchat started allowing users to add links to snaps, so businesses can direct viewers to their websites.

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